The festival welcomes both the general public and industry professionals, thanks to its international marketplace, the Séries Mania Forum, now a key event in the global TV industry.
Logo & Concept
Old Logo
New Logo
This visual identity offers a fresh take on the world of series, drawing inspiration from the aesthetics of cinema and theater.
The logo, referencing a film clapperboard, acts as a central element, signaling the start of each visual.
Vertical stripes, reminiscent of theater curtains, structure the layout and create graphic tension.
The bold and contrasting color palette helps distinguish different series and themes, while maintaining overall visual consistency.
Designed to be modular and adaptable, the identity works seamlessly across various formats: posters, digital stories, screens, and online content.
Visual Identity
Each design explores color variations to reflect the tone of different series, while maintaining overall consistency.
The logo, shaped like a clapperboard, frames key visuals and adds a sense of motion.
By combining color, contrast, and modular layout, this system allows for unique variations while keeping a recognizable identity across all formats.
Instagram’s Story Mockup
Instagram’s Story Mockup