It offers a wide range of exhibitions, events, and collections, exploring the intersection of history, anthropology, and contemporary issues — all within a striking architectural setting by the sea made by Rudy Ricciotti.
Logo & Concept
Old Logo
New Logo
This visual identity draws directly from the iconic architecture of the Mucem, designed by Rudy Ricciotti. The intricate patterns of the building’s concrete façade become the foundation for a modular logo, used both horizontally and vertically.
A refined serif typeface complements the structure, adding a sense of detail and timelessness to the overall system.
The color palette, combining earthy browns and soft sky blues, echoes the natural tones of the Mediterranean landscape, bridging sea and stone.
Flexible and structured, this identity adapts fluidly across formats while preserving the symbolic richness of the museum’s cultural mission.
Visual Identity
The museum’s architecture becomes a visual screen, partially revealing artworks from the Mucem collection.
This system evokes a sense of curiosity and discovery — to see more, you have to enter the museum.
Each poster uses the same structure, but reveals a different story behind the facade.
Tickets Mockup